功效性面料及其研发配景

市场需求正在爆发趋势性转变，，，消耗越发注重效益，，，追求性价优，，，泛起出从注重量的知足向追求质的提升转变。。消耗越发注重情绪属性，，，追求精神上的愉悦，，，从关注有形产品向关注服务体验转变。。消耗者对商品的时代性需求逐渐增添，，，追求个性化和时尚化，，，从模拟型排浪式消耗向个性化、多样化消耗转变。。转变特征主要体现为以下三点：

The market demand is undergoing a trend change, consumption is more focused on efficiency, seeking the best price,It shows a shift from the satisfaction of the quantity to the improvement of the quality.Consumption is more focused on emotional attributes and pursues spiritual pleasure.From focusing on tangible products to focusing onservice experience.Consumers' demand for the era of goods is gradually increasing, pursuing individualization and fashion, from imitation-type and wave-type consumption to individualized and diversified consumption. The transformation characteristics are mainly manifested in the following three points:

①消耗需求升级Consumer demandupgrade

随着科学手艺的前进及生涯水平的提高，，，康健、恬静、环保、智能成为人们生涯方式的主流。。

With the advancement of science andtechnology and the improvement of living standards, health, comfort,environmental protection and intelligence have become the mainstream ofpeople's lifestyles.

②消耗更趋理性Consumption is morerational

消耗者在消耗历程中，，，更多的关注产品的适用性、功效性和清静性，，，适用主义、品质消耗成为生长趋势。。

In the process of consumption, consumers are more focus on the practicability, functionality andsafety of products, and pragmatism and quality consumption have become the development trend.

③内需潜力重大Huge potential of domesticdemand

消耗已经成为海内经济增添的自动力，，，规模重大、活力充分的海内市场将为纺织行业提供强盛的生长动力。。

Consumption has become the main driving force for domestic economic growth. The large-scale and energetic domestic market will provide a strong driving force for the textile industry.

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